Adult toy retailer Lovehoney has been named among the Top 100 British companies with the fastest growing profits.
Published this weekend, the 17th annual Sunday Times BDO Profit Track 100 league table ranks private businesses with the fastest-growing profits over three years.
Recent years have seen the sex toy retailer achieve record growth thanks in large to the growth of the licensed sex toy industry following the success of the Fifty Shades of Grey book series and movie.
Profits at the firm have risen 53 per cent in the last three year to £3million.
Also placed in the listing was Buckinghamshire toy retailer The Independent, who thanks to an annual profit growth of 46.35 per cent and 992 staff was ranked number 88.
Founded in 1981 by husband and wife Gary and Catherine Grant, the name also operates the website thetoyshop.com and saw annualized profits reach £5.7million in 2013.