Lovehoney receives Queen’s Award for Enterprise after boosting global trade

Adult toy specialist and the team behind the popular Fifty Shades of Grey sex toys, Lovehoney has been presented the Queen’s Award for Enterprise for boosting international trade.

The Lord-Lieutenant for Somerset has officially presented the crystal chalice and scroll to the firm’s owners Richard Longhurst and Neal Slateford at a ceremony at the business’ headquarters on Wednesday, October 26th.

The Queen’s Award for Enterprise is awarded to British businesses who excel at international trade, innovation or sustainable development. They are the highest official UK awards for British businesses.

Lord-Lieutenant, Anne Maw said: ”We are proud to have so many remarkable endeavours in Somerset. Lovehoney fulfils all the categories required to win a Queen’s Award. It is brilliant to hear that you are opening new offices in Australia and America and it is all happening from Bath. It looks as though the sky’s the limit for Lovehoney.”

Lovehoney co-owner Richard Longhurst, added: "It is a huge privilege for Lovehoney to be honoured by the Queen and we were thrilled to welcome Anne to Bath to present the award.

"The award will help us to reach new markets and create more jobs in Bath and in our offices in Australia and the US. The Queen is Britain’s greatest Trade Ambassador and to have her backing means the world to us. Long may she reign over us."

Neal Slateford, co-owner of Lovehoney, concluded: “We’d like to thank our fantastic team for the support they have given us, we seriously could not have done it without them. We never thought back in 2002 when we started out that one day we’d be given the thumbs up from the Queen. The crystal chalice we have received will take pride of place in our packed trophy cabinet.”

In April, Lovehoney was given the Queen’s Award for International Trade for outstanding growth in overseas sales over the last three years – on the day of the Queen’s 90th birthday.

Lovehoney’s turnover has shot up to over £50 million per annum and the company employs more than 250 people all over the world. It is gearing up for the busiest six months in its history with the new Fifty Shades Darker movie being released globally around Valentine’s Day next year.

Lovehoney has the exclusive worldwide licence to make all official Fifty Shades pleasure products and it has developed several ranges with E L James, author of the trilogy.

Sales at Lovehoney have increased four-fold since the first Fifty Shades book was published four years ago, sparking a boom in demand for Lovehoney’s products that show no sign of ending.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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