As is now the norm for the Roy Lowe & Sons boys when they attended any trade show, the licensee’s Las Vegas-based exploits included plenty of drinking and a little fundraising for the industry charity, The Light Fund.
In honour of Danilo’s Trevor Jones’ 60th birthday, the usual cajoling, arm twisting and extortion were masqueraded under a thinly veiled veneer of a sweepstake based on his town of birth.
The usual rules of engagement were in operation, $30 a go, with the winner ‘getting the option’ to win $300.
After three days of what they referred to as ‘daylight robbery’, an impressive total of nearly £2,200 was raised to enhance the charity coffers. This was boosted by the generosity of the winner Rob Corney of Bulldog Licensing, who donated the winnings back to the charity.
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