Lucasfilm details partners for Star Wars promotional campaign

Disney’s Lucasfilm is partnering with seven high-profile brands for the launch of a promotional campaign in support of Star Wars: The Force Awakens.

Variety reports that the brands involved are Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon.

Each partner has developed custom campaigns, tailored programmes and activations for their target audiences.

“We are thrilled to be working with such a stellar roster of promotional partners,” Lynwen Brennan, general manager of Lucasfilm told Variety.

“The Star Wars brand has endured over the years, across generational audiences because it connects with people in a very special way.

“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience Star Wars: The Force Awakens."

Max Factor global design director Pat McGrath has created two make-up looks ahead of the brands limited edition Star Wars collection.

The unveiled looks are entitled Droid and Stormtrooper, portraying a light and dark side inspired by the franchise. The two looks are part of a collection of three pairs, all inspired by iconic characters from the series.

Star Wars: The Force Awakens will be released in UK cinemas on December 18th 2015.

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