Epic Rights has teamed with the retailer Lucky Brand for the development of a national apparel for classic rock brands KISS, Journey, Def Leppard and more.
Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights, including the likes of Billy Idol, Doobie Brothers, Jefferson Airplane and CBGB.
The apparel will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online in spring next year.
“Lucky Brand has always celebrated the world of music and rock ‘n roll,” said Carlos Alberni, CEO of Lucky Brand. “This is one of our brand pillars and has been an integral part of our heritage for the last 25 years.
“We remain committed to music, and we will always look to expand our scope by working with new artists, studios and companies. In this spirit, we are excited to announce our partnership with Epic Rights, a licensing collaboration that will bring our customers a new wave of branded products from KISS, CBGB, Def Leppard and many more.”
Lisa Streff, executive vice president, global consumer products, added: “Our collaboration with Lucky Brands marries one of the top retailers in the country, who is known for its creative infusion of music, art and free-spirit lifestyle in it apparel, with a roster of Epic Rights’ iconic artists that appeal to multiple generations.
“Together, our two companies have limitless opportunities to deliver an authentic, cool line of shirts and headwear for men and women that capture the spirit of the music.”