M-Zone appoints new licensees for LoveThisLife

Brand managment agency, The M-Zone has announced new key licensing partners for lifestyle brand LoveThisLife and has been appointed global licensing agent for Girl Rising, a documentary film by Academy Award-nominated Director Richard E. Robbins.

LoveThisLife is a lifestyle brand that covers jewelry, clothing, accessories and more. 

“LoveThisLife, which is in its 4th year at Kohl’s, offers enormous potential for brand extension through strategic licensing and promotional partnerships and we are pleased to welcome several new partners with products debuting this year,” commented M-Zone co-presidents Segal and Fradin in a joint statement.

“In the arena of collaborating with brands and non-profits that are focused on making this world a better place, The-M-Zone has teamed up with Girl Rising which originated from a film to a global movement that uses storytelling to help create gender equality for the 130 million girls who are currently not in school.”

Girl Rising is a global campaign for girls’ education and empowerment, committed to changing the way the world values girls. Girl Rising uses the power of storytelling – including film and other media – to raise awareness about the power of girls’ education to transform societies. The Girl Rising movement began as an extraordinary documentary film from Academy Award-nominated director Richard E. Robbins. Prize-winning authors put the remarkable stories of nine brave girls into words, and renowned actors, including Meryl Streep, Alicia Keys, Kerry Washington, Selena Gomez and Liam Neeson, gave them voice. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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