m4e and Leomil renew apparel partnership for Mia and me

The Leomil Group has extended its partnership with m4e for a new line of footwear and apparel inspired by the property, Mia and me.

The four-year deal will see the firm develop new products until the end of 2020.

“Leomil’s leadership in quality and overall brand dedication has been a perfect complement for Mia and me,” said Bernd Conrad, commercial director at m4e.

“Our continued partnership ensures that Mia and me remains at the forefront on the footwear shelves of international retailers. We are very happy to pursue this outstanding alliance.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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