Macmillan Children’s Books lands LEGO City publishing partnership with Ameet

Macmillan Children’s Books has landed a new publishing partnership with AMEET Publishing and the global toy brand, LEGO, to launch a series of LEGO illustrated novelty board books for preschoolers.

The global deal will span all languages and was completed by Nicole Pearson, publishing director, brand and media, at Macmillan Children’s Books alongside Dan Shepherd, international sales and marketing director at AMEET.

The books will be based on the popular LEGO City brand and will tap into preschool topics such as Fire Station and Building Site, and will feature specially commissioned artwork. The series will launch in August this year with two titles in Macmillan Children’s Books’ Busy Book format. These will be followed by a seasonal Christmas title.

Macmillan’s best-selling Busy Book format sells all around the world and its popular push, pull and slide mechanisms allow young children to interact with the book in a fun and rewarding way. The books will promote the LEGO themes and values, encouraging imagination and creativity among children.

Pearson commented: “The LEGO Group is known and loved by children and parents the world over and we are delighted to be  working in partnership with AMEET on this series of LEGO novelty board books for pre-schoolers which  are sure to captivate young children.”

Stephanie Barton, publisher, preschool, brands and media at Macmillan Children’s Books said: “The LEGO Group’s values of imagination, creativity and quality are closely aligned to those of Macmillan and we are thrilled to be working with this world-class brand as part of our developing media strategy.”

AMEET’ s Shepherd, concluded: “AMEET is LEGO Publishing’s strategic partner for the LEGO Books imprint. We are delighted to partner with Macmillan  Children’s Books to publish LEGO Books in the Busy Books format with novelty elements and stories that encourage young readers to interact with the book, these titles fit perfectly into our Playful Reading  programme that promotes creativity, imagination, and play.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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