Macmillan Children’s Books swoops in to acquire publishing for Odo

Macmillan Children’s Books has acquired the publishing rights for Odo. The warm-hearted and funny animated series about a little owl and his forest friends was commissioned by Milkshake (Channel 5) in the UK, who premiered the series in August last year, and KiKA in Germany. The series has also been sold in to more than 150 other territories across the world including  HBOMax in the USA, Canal+ in France, ABC in Australia, SVT in Sweden and NRK in Norway and RTE in Ireland.

The series is a co-production between BAFTA winning Belfast-based Sixteen South and Polish animation studio Letko.

This latest acquisition is a key new property for Macmillan Children’s Books, strengthening its list of preschool licensed brands. It follows a deal with Lego for preschool novelty publishing, which launched in August 2021.

Nicole Pearson, Publishing Director, Brands & Media, Macmillan Children’s Books, bought world rights in all languages for six books, with an option to acquire further formats and titles, from Vicky Miller, Licensing Director at Bulldog Licensing. The first tranche of picture books will launch in the UK in March 2023.

Nicole Pearson says: “We are delighted to be working with Bulldog and Sixteen South on the delightful Odo – we were captivated by the beauty of the animation, how comedic and warm the stories are and, above all, by Odo’s strong central message of self belief and respect for others. With such an impressive array of international broadcast partners already on board, we believe Odo has real global potential and look forward to seeing this little owl spread its wings far beyond its forest home.”

“Finding the right publisher for Odo was incredibly important for us – a partner who recognised and shared the important values and ethos of the show, and with whom we could build a long-term partnership,” says Bulldog’s Vicky Miller. “We are delighted to be partnering with Macmillan Children’s Books as our global master publisher. The team at Macmillan Children’s Books impressed with their plans, creative ideas and passion for Odo. I can’t wait to see our first titles hit shelves next year.”

Belinda Ioni Rasmussen, MD, Macmillan Children’s Books, adds: “We continue to invest in key licensed properties where we know that MCB can bring something unique and exciting to a brand, and publishing innovative and exciting formats that will engage children and families. This is exactly one of these properties and we are very pleased to be working in partnership with Sixteen South Studios on developing Odo’s world through our preschool publishing.”

Sixteen South’s preschool series Odo prepares to take flight in the US and Latin America

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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