The UK health and beauty experts, Mad Beauty continuing its plans for international growth, with “huge expansion” for the firm into the US, Canada, Mexico and Brazil with an extended Disney license.
The move will see Mad Beauty strengthen its relationship further as it builds on an already successful Disney licensing programme here in the UK and EMEA markets.
Earlier this year Mad Beauty detailed the expansion of its Disney license to the whole of the EMEA region. Shortly after Australia and New Zealand were added and now the company’s global reach is extending further with the signing of a licensing agreement with Disney for the USA and Canadian markets.
Trevor Cash, Mad Beauty MD, said: “We are so excited to be able to take our designs to the North American Market and have Disney Consumer Products recognise this opportunity.
“This is the start of a new era for Mad Beauty and we really hope the US & Canadian customers will be just as enthused by our Disney ranges as our existing customers.”