Mad Beauty extends Warner Bros. partnership to welcome Looney Tunes to the portfolio

Mad Beauty is welcoming classic cartoon characters Bugs Bunny, Tweety, Sylvester, and Taz to its growing portfolio of licensed beauty products with the launch of its official Looney Tunes collection.

Developed in partnership with Warner Bros. Consumer Products, the new collection is an extension of the collaboration that saw the pair launch the Friends inspired line-up last year.

The Looney Tunes inspired collection is a new range spanning sheet face masks, hand cleansers, scrunchies and more, all timed with the with highly anticipated upcoming release of Space Jam: A New Legacy. The initial collection consists of 11 pieces of beauty, bath and body treats.

Trevor Cash, owner of Mad Beauty, said: “I absolutely loved Looney Tunes as a child so to be involved in bringing product to market with these characters now is a real treat. Our creative team has done an amazing job. These products tie in to our ‘Never Too Old for’ range perfectly, and we think our customers will love them too.”

The Mad Beauty x Looney Tunes Collection includes a Sheet Face Mask Collection, Clip & Clean Hand Cleansers, Scrunchies, a Beauty Blender, a Bugs Bunny Head Band, and Individual Sheet Masks.

Mad Beauty has previously reported huge growth in the last 18 months through international expansion. The company expects continued growth through 2021 as it plans to launch a number of collections this spring and beyond. This focused strategy confirms Mad Beauty’s confidence in their new collections and the beauty gifting industry overall. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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