Mad Beauty eyes international expansion with Disney deal extension

The London-based health and beauty specialist, Mad Beauty has reported a ‘dramatic growth in the UK market,’ over the past two year – driven by its licensed Never too old for product lines, featuring classic Disney artwork.

The firm is now growing its licensed product operations, having signed a further deal with Disney to allow for the company’s expansion in to Europe, the Middle East, Africa, Israel and Eastern Europe.

“Mad Beauty has been a pleasure to work with in the UK.  They have collaboratively grown our licensed business within the teen and adult consumer segment,” said Disney’s Samar Selby.

“The team continues to bring fun, creativity and innovation to the category for Disney.  We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”

The deal has been earmarked as a major step, who has – for the past number of years – dedicated efforts into establishing the range in the UK.  

Trevor Cash, MD of Mad Beauty, said: “Our Never Too Old range for Disney has been a huge success in the UK with listings in most of the main high street and online retailers and as a result we are delighted that Disney have recognised that our designs will have a much broader appeal so they extended our contract to include the whole EMEA region.”  

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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