Home / Entertainment / Mad Beauty lands exclusive Superdrug deal for its Disney’s Mulan beauty and lifestyle range

Mad Beauty lands exclusive Superdrug deal for its Disney’s Mulan beauty and lifestyle range

The health and beauty specialist, Mad Beauty is readying itself for the cinematic debut of Disney’s live action remake of Mulan with the launch of a new range of Mulan licensed beauty, bath and lifestyle products exclusively with Superdrug.

Ahead of the film’s March 27th UK release date, Mad Beauty has developed an extensive range, spanning pampering face masks, cherry-blossom make-up brushes, hair clips, bath fizzers and more.

The Disney Mulan range launched exclusively at Superdrug stores and online on Wednesday, February 26th.

The Disney Mulan Face Mask, Mulan Hair Clip Set, and Chinese cherry blossom Disney Mulan Bath Fizzers are joined by the Mulan Hairbrush set, and make-up brush set. The range also includes a Disney Mulan Lip Balm, Disney Mulan Bath Tea, Disney Mulan Bath and Body Set, and Disney Mulan Eyeshadow Palette.

Mad Beauty has had an ongoing partnership with Superdrug for the past three Christmas seasons. The new Disney licensed Mulan deal will see Mad Beauty extend its range into twice the number of Superdrug stores from this spring.

Trevor Cash, managing director at Mad Beauty, said: “We are very excited about this exclusive Mulan collection. Superdrug has been a valued partner of Mad Beauty’s for the last three Christmas seasons, so to have the opportunity to launch a full range on a FSU in twice as many stores as normal in spring is a fantastic bonus.

“We are very proud of the beautiful collection developed together to coincide with the launch of Mulan movie launch and would like to thank Superdrug and Disney for their support.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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