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Mad Beauty UK launches Disney’s Frozen face masks to ‘amazing response’ at Autumn Fair

Mad Beauty is celebrating the ‘amazing success’ of its Disney Sheet Face Masks over the last two years, with a follow up range based on Disney’s Frozen.

Elsa, Anna and Olaf are encouraging Disney fans to let it go and enter a world of relaxation this Q4, as the trio land in a new Mad Beauty UK range that will be available just in time for the release of the highly anticipated follow up film, Frozen II this November.

Each mask is printed with a face, and will turn you into one of your favourite Frozen characters, allowing you to look like a princess – or Olaf – in no time.

In collaboration with Disney, Mad Beauty UK introduces the Elsa mask, infused with passion fruit to refresh and rejuvenate, Anna, with pearl powder to help skin feel brightened and youthful, and Olaf, with coconut to hydrate & nourish. Each will retail at £3.99 for a single unit.

According to reports from Mad Beauty, the new Disney masks went down a storm at Autumn Fair 2019 with ‘amazing feedback from new and existing retailers.’

Trevor Cash, MD, said: “This is very exciting for us here at Mad, we are always happy to add classic properties to our product ranges and Frozen is no exception. It is now six years since the film was originally released and many of its original fans can now enjoy our ‘Never too old range’.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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