MAD:BOXX to release the latest officially licensed Popeye NFT series

Popeye the Sailor Man is partnering with UNDONE, the world’s leading custom watch brand, and MADworld to release an NFT collection across Asia.

The POPEYE METAVERSE MADNESS tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs. The programme will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of algorithmically generated NFTs. The deal was brokered by MEDIALINK, Popeye brand owner King Features’ local agent in China.

The first drop of 2000 Popeye NFTs will be sold in the form of MAD:BOXX blind boxes, to help ensure random distribution of the NFTs across all three tiers and create a fair environment for buyers.

The Whitelisted Mint date will be on May 18, 2022. The Public Mint date will be on May 20, 2022. Information regarding the whitelisting campaign, minting link, and scheduling will be released in a later official announcement.



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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