Sprout has renewed the rights to broadcast The Gruffalo, The Gruffalo’s Child and Room on the Broom in the US.

Magic Light signs deals for The Gruffalo and Room on the Broom ahead of MIPTV

Magic Light Pictures has signed a number of international agreements ahead of MIPTV for its Room on the Broom, The Gruffalo and The Gruffalo’s Child animated films.

These deals include the TV transmission rights in the US and Canada, and DVD rights in Korea, France and Slovenia.

In the US, Sprout has renewed the rights to broadcast The Gruffalo, The Gruffalo’s Child and Room on the Broom, with plans to air them at Halloween and in the run up to Christmas.

Elsewhere, Telequebec and TFO have taken the French version of Room on the Broom for Canada.

Entertainment One will launch the Room on the Broom on DVD in France this Halloween. This follows the film’s recent run in French cinemas, where it has taken 150,000 admissions to-date.

Mladinska, Slovenia’s largest publisher, already publish The Gruffalo and The Gruffalo’s Child books, and now will release The Gruffalo DVD.

For the Asian market, Korean distributor Asiana has picked up the rights to release Room on the Broom on DVD.

“It is fantastic to be able to offer Room on the Broom and The Gruffalo to so many of our international partners, who are as enchanted by the stories as we are," said Muriel Thomas, head of sales and distribution at Magic Light Pictures.

"It is great that they have all come on board to bring the stories and characters to new local audiences across the world and these sales show how far reaching and well loved these new classic titles really are.

"This being the 15th anniversary of The Gruffalo, we are delighted to be able to continue taking the brand to new family audiences.”

Room on the Broom has enjoyed enormous success over the last year, winning a BAFTA, a Kids Emmy, and receiving an Oscar nomination.

The Gruffalo is celebrating its 15th anniversary year this year, and you can follow all the activity surround the Licensing.biz Gruffalo Tribute Month here.

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