Manchester’s Trafford Centre prepares for a £4.5m Nerf laser combat attraction

Plans have been put in place to launch the first official Nerf Action Experience attraction in Manchester’s Trafford Centre shopping destination through a partnership between Hasbro and Rocafella Leisure Group.

The £4.5 million attraction will mark the first of its kind Britain, mirroring a similar attraction already open in Singapore called Nerf Xperience. The news has been reported following plans to change 25,000 square feet of units at Barton Square were placed with Trafford Council.

According to Manchester Evening News, the application reveals that three first floor units will be combined to create the space to accommodate the adventure attraction. A 4,000 sq ft mezzanine floor is also planned, with room for a café and a viewing platform.

The application states that Nerf is a ‘family entertainment leisure experience, incorporating laser guns and virtual interactions and is a market leading attraction with 20 attractions across Europe’.

“Nerf’s occupancy at Barton Square will be their first UK destination,” it adds.

It is expected that the new Nerf Action Xperience will create somewhere around 50 new jobs.

Word of the partnership between Hasbro and Rocafella Leisure Group was first announced when the event company’s chief operating officer issued a social media statement detailing the launch of the experience at the Trafford Centre “in early 2021.”

“Taking UK family Entertainment Centres top the next level with the first of its kind. A huge thank you to @Hasbro and their dedicated team,” he said.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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