The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year.
James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, commercial products and experiences for Europe.
“I’m thrilled to welcome Marianne to the Hasbro Consumer Products team,” said Casey Collins, senior vice president and general manager, global consumer products, Hasbro.
“Marianne will join our team of passionate industry leaders with a key focus to drive our franchise brands and expand into new categories, channels and markets. Her leadership capabilities, depth of market knowledge and strategic vision will help drive further growth in our EMEA Consumer Products business.”