Marilyn Monroe is making her return to the make-up studio where it all started.
Max Factor is celebrating its 80th anniversary this year by bringing back superstar Norma Jean as the group’s global glamour ambassador.
The new sponsorship has been created in partnership with Authentic Brands Group, owner of the Marilyn Monroe brand.
The partnership will kick off this month with a GlamJam social media campaign, inspired by the Norma to Marilyn story, designed to encourage women around the globe to undergo their very own glamour transformation.
Max Factor will also be inviting women to post a transformative selfie and a message about how good it feels to ‘glam up’.
“Marilyn Monroe is the ultimate glamour icon and this paring is a natural fit,” said Nick Woodhouse, president and chief marketing officer, ABG.
“We are thrilled to bring Marilyn and Max Factor together again in this exciting partnership.”
Esi Eggleston Bracey, vice president of Max Factor Cosmetics, P&G, added: “Max Factor has always believed that glamour matters and that glamour itself exists beyond make-up.
“It’s an approach to life that Marilyn embodied so perfectly. It is through this attitude to life that women are encouraged to be adventurous, to push themselves and to ultiumately have the confidence and passion to fulfill whatever it is that they want.
“With Marilyn as our new ambassador, we are preparing for an extremely exciting 2015 – a year where we will be focusing our attention on reigniting the love and playfulness of glamour with.”