Home / Entertainment / Mark Kingston named senior VP at NIckelodeon, Viacom Consumer Products

Mark Kingston named senior VP at NIckelodeon, Viacom Consumer Products

Viacom International Media Networks has announced the promotion of Mark Kingston to senior vice president of Nickelodeon and Viacom Consumer Products.

Based in London, Kingston will report to Pam Kaufman, chief marketing officer of Nickelodeon and president of Nickelodeon Consumer Products, who last year took over global responsibility for Nickelodeon’s billion-dollar consumer products business.

With Kingston’s prior role involving managing operations across EMEA, he will now expand his reach to all regions outside of the US across retail, operations, licensing, and promotions and marketing.

“Mark’s knowledge of the international licensing landscape is second to none,” commented Pam Kaufman. “During his tenure, Mark has significantly expanded our EMEA consumer products business, while also identifying and building new international opportunities and relationships, and developing overarching region specific CP strategies.”

Kingston joined the company in 2011, as vice president of European licensing, retail sales and trade marketing. Prior to Nickelodeon, Kingston held various roles at The Walt Disney Company and BBC Worldwide, having started his career at Mars UK. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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