Viacom International Media Networks has announced the promotion of Mark Kingston to senior vice president of Nickelodeon and Viacom Consumer Products.
Based in London, Kingston will report to Pam Kaufman, chief marketing officer of Nickelodeon and president of Nickelodeon Consumer Products, who last year took over global responsibility for Nickelodeon’s billion-dollar consumer products business.
With Kingston’s prior role involving managing operations across EMEA, he will now expand his reach to all regions outside of the US across retail, operations, licensing, and promotions and marketing.
“Mark’s knowledge of the international licensing landscape is second to none,” commented Pam Kaufman. “During his tenure, Mark has significantly expanded our EMEA consumer products business, while also identifying and building new international opportunities and relationships, and developing overarching region specific CP strategies.”
Kingston joined the company in 2011, as vice president of European licensing, retail sales and trade marketing. Prior to Nickelodeon, Kingston held various roles at The Walt Disney Company and BBC Worldwide, having started his career at Mars UK.