Marks & Spencer launches collaboration with SmileyWorld

Marks & Spencer has collaborated with SmileyWorld to create an exclusive capsule collection of clothing, footwear and accessories for kids, launching in store and online from 10 February.

Designed to celebrate positivity, the unisex pieces feature fun, uplifting slogans, with bright eye catching colours, and include nostalgic tie dye clothing and accessories.

An M&S spokesperson said: “With SmileyWorld being a proven evergreen trend in the kidswear arena, the collaborative collection offers unique prints with SmileyWorld icons. With popping tones and fun shapes, this collection is all about embracing uniqueness and not being afraid to be playful with style.”

The SmileyWorld collection will be available exclusively at M&S Online at and in-store from 10 February.

Prices range from £10-£20.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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