The range comprises ten lines, including a blanket, bib sets, a sleeping bag, bodysuit sets, a corduroy dungaree set for boys, and a pinafore set for girls.

Marks & Spencer launches new Dear Zoo baby collection in stores

Marks & Spencer has introduced a new Dear Zoo baby collection to its stores.

The Dear Zoo babywear line, which was developed from the picture book by Rod Campbell, was brokered by licensing agency Metrostar.

The range has launched in 50 stores and online so far, and comprises ten lines, including a blanket, bib sets, a sleeping bag, bodysuit sets, a corduroy dungaree set for boys, and a pinafore set for girls.

Claire Potter, MD at Metrostar, said: “The direct to retail (DTR) with Marks & Spencer is a very significant coup for Dear Zoo.

“It stands alone amongst the other direct to retail licences at Marks & Spencer, which are based on major film franchise and global brands, and is a testimony to the consumer appeal of this classic pre-school brand."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Argos launches LEGO Super Brick delivery van as online shopping reaches new heights

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first …