Marks & Spencer has introduced a new Dear Zoo baby collection to its stores.
The Dear Zoo babywear line, which was developed from the picture book by Rod Campbell, was brokered by licensing agency Metrostar.
The range has launched in 50 stores and online so far, and comprises ten lines, including a blanket, bib sets, a sleeping bag, bodysuit sets, a corduroy dungaree set for boys, and a pinafore set for girls.
Claire Potter, MD at Metrostar, said: “The direct to retail (DTR) with Marks & Spencer is a very significant coup for Dear Zoo.
“It stands alone amongst the other direct to retail licences at Marks & Spencer, which are based on major film franchise and global brands, and is a testimony to the consumer appeal of this classic pre-school brand."