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Marvel details merchandise programme for Daredevil, Deadpool and more

Marvel has detailed its merchandise and retail plans for its roster of popular anti-heroes, including Daredevil, The Punisher, Jessica Jones and Deadpool.

The new development is the latest in the studio’s plans to ‘tap into the Marvel vault’ to deliver a portfolio of products for Marvel fans across the movies, comics and new Netflic Original TV base.

Using images from the vast Marvel Publishing archive, the collection aims to embrace an edgier tone with lines already rolling out in stores ahead of the larger launches planned for January 2016. Commencing with apparel, collectables and action figures, Marvel states that ‘action will heat up later in 2016,’ with the debut of season two of Daredevil on Netflix.

‘The licensing program features a wide array of adult fan-focused product originating off of the wildly popular Marvel Comics publishing line, from apparel to collectibles and action figures,’ read a statement from the studio.

Fans will have the chance to get their hands on collectables from Diamond Select, Funko, Sideshow, Kotobukiya, and NECA.

Meanwhile, Hasbro will add Marvel Legends collector figures while Hot Wheels will unveil collectable die-cast vehicles next fall. Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo and Bioworld will each be launching a robust lineup of product including men’s and women’s apparel, accessories, footwear, bags, home goods, and drinkware.

The merchandising programs will be rounded out with additional offerings including collector plush, stationery, consumer electronics, and novelties. And this assortment would not be complete without the collected Marvel Comics editions where these popular heroes originated.

At retail, best-in-class partners are working on extensivein-store and online support. Beginning in January, Target will feature a Funko display that will spotlight Daredevil, The Punisher and Deadpool collectable bobbleheads.

In February, Hot Topic is launching an in-store and online Deadpool campaign that will include signage, a homepage takeover, and social media posts. Other brick and mortar retailers including Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will also provide in-store and online support.

Elsewhere, and Amazon will expand on its toy and apparel offerings for the characters and CafePress is launching a dedicated Jessica Jones shop offering unique merchandise for both men and women.

“Our goal is to open our deep vault of characters and explore all opportunities to drive incremental revenue that extends beyond our core franchises and extends our reach to new consumer segments,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.

“The excitement that is brewing across the board from not just fans, but also the licensees and retailers, is overwhelming and we are looking forward to seeing the reaction to this awesome product lineup.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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