Marvel’s Avengers: Infinity War sets record for top worldwide debut of all time

Disney and Marvel’s Avengers: Infinity War has opened to a record-setting top worldwide debut of all time.

The superhero mashup has opened to $250 million in North America and $380 million overseas, for a global total of $630 million, surpassing Star Wars: The Force Awakens’ previous record for biggest domestic bow.

The latest Marvel instalment has done so without China, where it doesn’t launch until May 11.

Infinity War’s box-office victory was aided by the biggest Saturday of all time in North America ($83 million), as well as the biggest Sunday (an estimated $61 million), reflecting powerful word of mouth.

Directed by the Russo brothers, Avengers: Infinity War is an amassing of Marvel’s superheroes and arrives as Marvel Studios celebrates its tenth anniversary.

In 2009, Walt Disney chief Bob Iger paid $4 billion to acquire Marvel Entertainment.

“Marvel spent ten years methodically and carefully creating a universe of characters, worlds and stories that all led to this and, in doing so, created an event unlike anything the business has ever seen,” said Disney distribution chief, Dave Hollis.

“We have been sitting here all weekend in astonishment,” added Cathleen Taff, a Disney studio veteran.

Marvel Studios is now unrivalled in its success, now boasting six of the top ten opening weekends of all time. The Avengers ($207.4 million) previously held the mark for the biggest superhero launch, followed by Black Panther ($202 million). They are the only other superhero titles to have crossed the $200 million mark in their first weekend.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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