Masha and the Bear bed linen, clocks and watches to launch in Italy

Maurizio Distefano Licensing has signed two more partners in the Italian market for the pre-school property Masha and the Bear.

Gabel will launch a range of Masha and the Bear bed linen, while Nemesi will supply Masha and the Bear clocks and watches.

Both the Gabel line of children’s sheets, duvet covers, duvets, quilts and bedspreads and Nemesi’s line of wall clocks, alarm clocks and wrist watches will launch in High Street retail, major supermarkets and specialist stores across Italy in September 2015.

Masha and the Bear is broadcast in over 100 countries around the world and in Italy, the animated series airs on DeA Junior and RaiYoYo.

“The friendly, kind bear and his cheeky little friend have amused young children from the moment they appeared on TV in Italy and also provided some wonderful imagery perfect for a range of children’s clocks and watches," said Renato Bucciero, director, Nemesi.

"We’re delighted to be working with this charming and very popular property.”

Paolo Baratelli, marketing director at Gabel added: "The colour, charm and sense of fun of the show have provided some striking imagery for our new range of kids’ bed linen, which we are sure will be very popular with the show’s many young fans as well as parents and gift-buyers.”

Maurizio Distefano, founder and director of MD Licensing, continued: “We are representing Masha and the Bear in Italy because we see it as an ideal property for the pre-school market and we’re thrilled viewers, retailers and many high-quality licensees agree.

"Masha and the Bear is a phenomenon that has made a major impact in Italy already but is certain to reach much greater heights.”

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