700,000 fans enjoyed the eight never before seen episodes in cinemas, which led to a total box office takings of €4,340,000.

Masha and the Bear enjoys big screen success in Italy

Masha and the Bear has proven to be a hit at cinemas in Italy, with around 700,000 people tuning it to catch the Masha and the Bear – Friends Forever feature, reports Ink Global.

The package, which was distributed by Warner Bros. Entertainment Italia at cinemas, played eight never before seen episodes to fans from December 23rd to January 10th.

The eight new episodes led to a total box office takings of €4,340,000.

Claus Tomming. director at Ink Global, said: “To make over €4 million in just three weeks is an astonishing return and is testament to the special place Masha and the Bear holds in the hearts of Italian families.”

The new content builds on the success of the original TV series, which is produced by Russian company Animaccord.

Vladimir Gorbulya, head of licensing at Masha and the Bear Ltd and VP of Animaccord, added: “It’s with great pleasure that we expand on such a successful relationship with Warner Bros to bring new Masha stories to Italian screens.

“It’s thrilling to see how the audience enjoy new episodes of Season 2, which makes us even more inspired at working on Season 3."

Thomas J. Ciampa, VP distribution and new theatrical ventures at Warner Bros. Entertainment Italia, commented: “The success of Masha and the Bear at movie theaters – made possible thanks to a partnership with Animaccord and Ink – confirms the strength of these characters.

"We built this great result, thanks both to the children’s amazing participation, some of which were at their very first movie experience, and to a new interactive model in movie theaters.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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