Masha and the Bear grows consumer products retail with Amazon partnership

Animaccord, the international licensing company and studio behind the animated cartoon, Masha and the Bear, is on a mission to build long-term relationships with the online giant, Amazon by launching a branded digital store on the platform for its US audiences.

The launch of the platform aims to push the visibility of its licensed consumer products on the largest e-commerce site, and follows the success of previous launches across the German and UK markets. The new online Amazon shop will feature products such as toys, books, bed linen and more.

Animaccord maintains mutually beneficial relations with Amazon. Earlier this year, besides the Amazon Merch program and store in the USA, Animaccord launched Masha’s branded store in India. Moreover, Masha and the Bear official pages were launched on Amazon UK and Amazon Germany at the end of 2018.

New market brand stores releases are expected later this year in Latin America and the rest of EMEA territories.

Meanwhile, strong marketing support is scheduled until the end of the year with an accent on Christmas advertising of current and future stores including Amazon’s instruments and Animaccord’s social media resources.

Animaccord created arts and short animations to update the content of the stores on regularly basis such as built in animated commercials for Masha’s licensees, page design, product banners, and more.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

OPINION I The Insights Family on the future of cinema

When kids and teenagers can access VOD via phones and tablets whenever they want and …

Licensing International releases first findings from annual Global Licensing Industry Study

Licensing International has released a topline preview of its seventh annual Global Licensing Industry Study. Available …