Masha and the Bear partner with Virry for nature education kids’ app

Animaccord has now partnered with Fountain Digital Labs to launch a new family mobile designed to educate children on the natural life and animal kingdom around them.

Endorsed by its flagship property, Masha and the Bear, the purpose of the app Virry is to educate families on the care and attention they should be paying to nature and animals.

Masha’s role as a curious child who explores the world around her surrounded by her animal pals puts the brand in ‘perfect alignment’ with the mission statement of the Virry app. In this app, Masha is featured in scout appearance and hosts a quiz that provides children and adults with knowledge about animals and nature.

Meanwhile, the special video library section includes selected episodes of the hit series throughout which Masha recognises values such as respecting and taking care of family and close friends. For instance, in the episode ‘Don’t part with the ones you love’, Masha’s old toys aim to remind viewers of the importance of appreciating friendship, while in the ‘Game Over’ episode, Masha rescues Bear from game addiction.

‘Virry+Masha: Learn about animals’ is already available in the App Store and on Play Market (Google Play).

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Trend Bible CEO Joanna Feeley talks spotting the consumer shift ahead of Festival of Licensing

Among the many facets promising to keep visitors glued to their screens for the duration …