Masha and the Bear ranked as top in-demand preschool show

Animaccord’s hit animation Masha and the Bear has reached new heights over the past 12 months, most notably reaching 100 billion views on YouTube.

According to Parrot Analytics, in 2021 Masha and the Bear was the number-one preschool show worldwide, with 36 times more demand than the average show – putting it in the top 0.2% of all TV series across all platforms.

The series was again ranked as a top-five show among children (0-18) for 2020-2021, being more in-demand with global audiences than PAW Patrol (34.9 times) and Peppa Pig (34.1 times).

The cartoon has been 101 times more popular outside of its home market than the average show and had 32.9 times more longevity, meaning that Masha and the Bear is still very relevant in its genre after over a decade. For the US and UK markets, the show is in the top three per cent of all shows and TV series.

In addition to its success in the preschool market, Masha and the Bear also stacks up against recent global hits such as Squid Game, Marvel Studios’ Hawkeye and Amazon Prime’s Wheel of Time, being ranked as twice more in-demand.

Animaccord launches Masha and the Bear e-shop

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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