MasterChef serves up tea-licious partnership with Akbar Brothers

Banijay Brands has partnered with one of the world’s largest tea producers to inspire a collection of tea blends designed to win over any MasterChef judge.

The partnership will see Sri Lanka’s Akbar Brothers create a unique collection of teas that aim to capture the sense of flair, creativity and quality that the MasterChef brand is known for.

MasterChef: The Champions Collection will be available for tea drinkers worldwide with blends such as Ceylon tea, Earl Grey, Moroccan Mint, Jasmine green tea, Rooibos Orange, Masala Chai, and more.

Alice Bernardi, Director of International Brand Licensing at Banijay Brands – which represents the MasterChef brand internationally – says: “Akbar Brothers is a market leader in driving sustainable practices and renowned for creating high-quality products. This is a partnership that fits perfectly with the MasterChef identity, promoting the core values at the heart of the brand. We hope that millions of MasterChef viewers worldwide can now sit back and enjoy the show with a cup of tea from the Champions Collection.”

“We are delighted to bring this collection to market with blends that we have perfected since 1907,” adds Akbar Brothers Director Mansoor Akbarally. “Every tea in this unique collection is held to the highest standard with the MasterChef seal of approval.

MasterChef is renowned as a premium brand and one synonymous with quality and integrity, which marries perfectly with our company’s values as one of the largest tea exporters in the world.”

Akbar Brothers delivers leading environmentally sustainable practices, with its tea production facility the first in Asia to reach a net-zero carbon footprint through carbon insetting, certified by The Sustainable Future Group.

To find out more about MasterChef: The Champions Collection, contact the team at info@mastercheftea.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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