UKTV and Grant Naylor Productions have granted the merchandise rights for Dave’s Red Dwarf XI to product design and procurement specialist, Matrix.
Matrix, in close collaboration with Red Dwarf co-creator Doug Naylor, is producing a range spanning baseball caps, badges, t-shirts, bags, keyrings and hoodies.
“Our appointment was smegging fantastic news," said Rob Stewart, product sourcing manager at Matrix.
"We’re thrilled to have been selected to supply the first official line of Red Dwarf merchandise to land on Earth this century. It’s an iconic TV series, watched by millions of people, and so it is a great privilege to play our part.”
Red Dwarf fans will be able to buy the items at a new ecommerce store – www.shop.reddwarf.co.uk – from September 15th September, to coincide with the premiere of the new series.
Simon Michaelides, UKTV’s chief commercial officer, said: “We’re very excited to be working with Matrix and Grant Naylor Productions on this line of merchandise to mark the forthcoming series of Red Dwarf on Dave.
"Red Dwarf and Dave are both incredibly strong brands with significant commercial potential beyond the confines of our TV screens. The relationship with Matrix represents a great opportunity to extend our reach into other areas, giving the millions of people who will tune in, another way of interacting with their favourite characters and storylines.
"The range will closely reflect the show’s distinctive brand of humour and gives us the opportunity to reach a new generation of viewers, as well as rewarding the loyal fans, who have waited over 10 years since the last official line of Red Dwarf merchandise.”
Elsewhere, an official Red Dwarf mobile game is also in the pipeline from GameDigits. The game features exclusive content written by Doug Naylor and will update with new missions throughout and beyond the release of series XI.
Red Dwarf XI: The Game will be available worldwide on the App Store and Google Play from September 22nd.
"For too long pirate merchandise has ruled the waves. No more me hearties," said Doug Naylor, co-creator of Red Dwarf and writer/director of Red Dwarf XI.
"I’m also thrilled to be working with GameDigits on a Red Dwarf XI game. If I get time between playing it to release it, Red Dwarf fans might get to play it too.”