Mattel has detailed a new partnership with Warner Bros Picture Group that will bring its hit Hot Wheels toy franchise to the big screen.
The deal will see the first live-action feature film for the toy car launch into production. A release date for the film is yet to be revealed.
The Hot Wheels movie marks the second partnership for Mattel Films and Warner Bros. Pictures, and it follows the companies’ recent announcement of the Barbie feature-film starring and co-produced by Academy Award nominated actress Margot Robbie.
Ynon Kreiz, Mattel’s chairman and CEO, said: "We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures.
"Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."
Hot Wheels debuted in 1968 and has sold more than six billion individual cars during its storied, 50-year history. With more than 500 million Hot Wheels being sold annually, Hot Wheels is the number one selling toy in the world.*