Mattel has announced a collaboration for the NFT community and crypto currency holders from Mattel Creations and VeeFriends, with a reimagined UNO deck featuring Gary Vaynerchuk’s VeeFriends NFT signature characters.

As one of the first physical products created from a digital NFT brand, the new deck offers UNO fans and NFT collectors the opportunity to own a VeeFriends collectible in the physical form of an UNO deck.

Each VeeFriends x UNO deck will include one special, non-playable foil card to collect – featuring one of 17 of the VeeFriends signature characters including Charming Cheetah, Sweet Swan, Gary Bee, and more.

The collaboration marks the first-ever UNO deck that includes randomly inserted foil cards that mirror VeeFriends spectacular NFT token Colours with varying levels of rarity for all 17 VeeFriends characters, with the Gary Bee card being the hardest for collectors to find.

As part of the UNO brand’s entry into the ultra-rare collectible space, the Professional Sports Authenticator (PSA), the largest trading card grading service, will begin grading UNO Cards starting with the VeeFriends x UNO collectible.

“As Mattel continues to pioneer bringing toy brands into the NFT space, we are thrilled to be working with Gary and his impressive VeeFriends collectibles,” says Richard Dickson, President and Chief Operating Officer, Mattel. “Gary’s leadership in this digital dialogue, coupled with our number-one card game in the world UNO, is sure to create a collectible craze as we continue to redefine the intersection between gaming, digital art and collectability.”

Each VeeFriends x UNO deck also includes a new special rule card, the Wild Sharing Squirrel card, which requires the next player to post a selfie of themselves and all the cards in their hand to social media with the hashtag #veefriendsuno.

“If you told 9-year-old Gary that he was doing a collaboration with UNO, he would jump in the swimming pool and swim laps for the rest of his life out of excitement,” says Gary Vaynerchuk. “I’m so incredibly honoured to take my VeeFriends intellectual property and team up with one of the most iconic properties in the world. Not only am I honored, and little me is excited – I’m mostly excited for all the people who are going to be able to play this game, expand the VeeFriends universe and enjoy some of the collectibility that comes along with this collaboration.”

The new collectible will be available exclusively on Mattel Creations, Mattel’s direct-to-consumer platform featuring curated items that both celebrate and expand Mattel’s intellectual property.

The VeeFriends x UNO deck is available for $25 pre-sale exclusively at MattelCreations.com.