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Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands

Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans.

Detailed in a post issued by Mattel’s vice president and global head of action figures, PJ Lewis, the new collection of toys features both classic and never before seen characters, enabling fans of all ages to ‘join the battle to save Eternia.’

The new range takes inspiration from a new CGI animated series, scheduled to land on Netflix this September 16th. Reinvented for today’s audiences, the series will deliver a reimagined storyline and a new stylised take on the world of Eternia.

The first trailer for the new series was dropped earlier this week. Check it out and take a first look below:

The series lands amid a run of recent activity for the Masters of the Universe franchise that most recently made its comeback in the form of the Netflix animated series – Masters of the Universe: Revelation – released this July.

As we continue to reintroduce Masters of the Universe to the world, I am excited to share that on September 16, the sword is being passed to the next generation of fans with the release of the new animated Netflix series He-Man and The Masters of the Universe, a show reinvented for kids today with a reimagined storyline and new stylized take on the world of Eternia,” said Lewis.

“But what’s most exciting to me is we are taking kids’ favourite heroes off the screen and into their hands with the introduction of a slew of amazing toys and action figures inspired by these new series.”

Each articulated figure in the new range comes with an attack feature or projectile, while He-Man and Skeletor can race into action with The Masters of the Universe Vehicle Pack, or engage in head to head battle using the Snake Mountain Throne play-set.

“The options are limitless for even our youngest fans to recreate their favourite Masters of the Universe scenes, and the fun starts October 1st when the new collection becomes available at Walmart,” said Lewis.

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