Mattel partners with contemporary artist and activist Shepard Fairey to launch environmentally focused UNO

Mattel has partnered up with the renowned contemporary artist, activist, and illustrator, Shepard Fairey for the release of a new UNO deck made with sustainable materials and themed around the artist’s environmental activism.

The new deck has been designed by both Fairey and the UNO team at the artist’s LA studio, Studio Number One and features new, original environmentally-themed art in Fairey’s iconic graphic style and design elements. These elements include a consistent illustration style and colour palette to mirror the artist’s signature style.

The latest in Mattel’s UNO Artiste Series, the new launch – housed on Mattel Creations – joins a line up of previous artists to have featured in the UNO series, including Jean-Michel Basquiat, Keith Haring, and Nina Chanel Abney.

Shepard Fairey’s collaboration with Mattel sees the toymaker deliver an UNO deck made entirely with sustainable materials, including recyclable cards, a paper belly band around the cards, wood-free paper for the instruction sheet and the removal of all cellophane wrapping.

This special deck follows an earlier launch of UNO Nothin’ But Paper, recognised as the first fully recyclable UNO deck that did away with its cellophane packaging materials as part of the brand’s plan to remove the cellophane from 100 per cent of standard, paper-based decks in 2021. This is also in line with Mattel’s goal to achieve 100 per cent recycled, recyclable, or bio-based plastic materials across its products and packaging by 2030.

To take the partnership to the next level, Mattel is also making a donation on behalf of Fairey to Ocean Conservancy, a nonprofit organization dedicated to protecting the oceans through federal and state legislation, in support of his initiatives.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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