Mattel readies Thomas & Friends Read & Play app

Animoca Brands and Mattel have teamed up to launch a new subscription based children’s learning app inspired by Thomas & Friends.

Dubbed Thomas & Friends: Read & Play, the new app offers users a range of educational content activities in the form of an e-book.

The app features well-known characters from Thomas the Tank Engine, Gordon, James, Percy and more, and is available for $4.99 a month.

As part of the subscription, fans will be able to unlock content and weekly updates, plus a trail version is available free of charge.

The app is available for fans to download now from the App Store and Google Play.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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