Mattel is expanding its global licensing agreement with Disney to span new titles and develop toys inspired by characters from all Pixar Animation Studios’ film properties.
Included in the new agreement are the upcoming 2020 movie releases, including Onward, as well as titles like Coco, Finding Nemo, Monsters, Inc., and The Incredibles. Mattel now holds the licensing rights for these titles across North America, Europe, Latin America, Australia, and New Zealand.
The products will span action figures, miniature and novelty figures, plush and play-sets available beginning in May 2020. This agreement builds on Mattel’s strong relationship with Disney and Pixar, which includes the success of Toy Story 3 and the Cars franchise. It also lands ahead of the highly-anticipated Toy Story 4, opening June 21, 2019.
“Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters,” said Janet Hsu, chief franchise management officer of Mattel.
“We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play. This relationship is the latest example of Mattel’s commitment to collaborate with globally-recognised franchises as part of our transformation into an IP-driven, high-performing toy company.”
Josh Silverman, EVP global product commercialisation, Disney Parks, Experiences and Products, added: “Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel.
“These new lines of toys and products will celebrate Mattel’s commitment to imagination and extend Pixar’s iconic characters and stories in unique ways.”