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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US.

In a post across social media, Mattel’s president and COO, Richard Dickson announced the company’s intentions, stating that its design and development teams in El Segundo, California, and East Aurora, New York will be producing face masks from Barbie and Fisher-Price fabric ‘to help meet the significant demand.’

Mattel is also prototyping personal protective equipment, such as face shields, for medical workers – many of which have been faced with the ongoing efforts of caring for those with COVID-19 without the appropriate safety or protective wear.

Mattel now joins a slew of toy companies who have taken up arms in the global fight against the coronavirus in the past week, including the likes of Zimpli Kids and Crazy Aaron who have dedicated portions of their manufacturing processes to the production of hand sanitiser.

Meanwhile, MGA Entertainment’s CEO Isaac Larian launched Operation: Pac-Man to bring supporters together to equip hospitals and healthcare workers with the supplies they need to protect themselves as the global fight against Covid-19 continues.

Speaking of the firm’s own efforts, Mattel’s Dickson, said: “As companies all over do what they can during these uncertain times, we are doing our part. Our design and development teams in El Segundo, CA and East Aurora, NY, are producing face masks from Barbie and Fisher-Price fabric to help meet thee significant demand for these supplies. We are also prototyping personal protective equipment such as face shields for our heroes in the healthcare profession.

“I am inspired by our people at Mattel, as well as the amazing contributions from the toy industry and companies all over the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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