The range is being stocked exclusively at Selfridges.

Mattel teams with Hype for new Barbie apparel line

Mattel has joined forces with Hype to launch a range of kids’ apparel.

The line of Barbie streetwear features five pieces, each designed to reflect the Barbie aesthetic, including one piece featuring a Hype-wearing Barbie and another sporting the Barbie logo.

Designed for ages three to 13, the range is being stocked exclusively at Selfridges and is also available at

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Asmodee brings iconic board games Android and Twilight Imperium to comic book space with CMON

The board gaming giant, Asmodee Entertainment has entered into a licensing partnership with the tabletop …