Mattel’s world popular card game UNO has landed a new television deal, as the global toy maker detailed this week its plans to develop a new game show around the family gaming brand.

Described as a ‘larger than life televised competition,’ the UNO Game Show will feature four teams who will face off to become the ‘ultimate UNO champion.’ According to Mattel’s announcement via The Wrap, the show will incorporate audience participation, over the top physical challenges, and trivia.

Mattel Television is producing the series in partnership with Propogate, with “Let’s Make a Deal” showrunner John Quinn attached to executive produce. Adam Bonnett of Mattel and Ben Silverman, Howard T. Owens and Greg Lipstone of Propagate also serve as executive producers.

UNO was first developed in 1971 and was acquired by Mattel in 1992 where it has become one of the most recognisable family games in the world. It is currently sold in more than 80 countries and boasts a wide portfolio of themed versions.

This isn’t the first time Mattel has played with the idea of an UNO television series. A previous game show adaptation was put into development in 2013 at The Gurin Company but did not move forward to series.

“UNO is the most popular game in the world and is a fixture in pop culture, making it the ideal franchise to build a reality game show around,” said Mattel’s Bonnett in a statement.

“Ben, Howard, Greg and John have deep expertise in unscripted content and are the perfect partners to help us transform UNO into a television series for the whole family.”

In a joint statement, Owens and Silverman said: “UNO is a beloved game that has been entertaining people worldwide for generations. We are excited to team with Mattel and John Quinn to translate the game for television, and think ‘The UNO Game Show’ will be perfect for family viewing.”