Maurizio Distefano Licensing has been named local licensing agent for the Ink Group’s animated property, Zafari as it makes its move on the Italian market.
Produced by Zafari Holdings and distributed worldwide by NBCUniversal, Zafari has to date enjoyed a strong reception in France, Latin America and the UK, and it now about to launch into further territories.
It will appear in Italy on Rai YoYo, the free-to-air kids television channel owned by the Italian public broadcasting group RAI.
This new series follows the adventures of Zoomba, a baby elephant born with zebra stripes who worries about being different until he and his best friend, a Borneo tarsier monkey named Quincy, discover ZAFARI, a world in a valley at the foot of Mount Kilimanjaro.
It’s here that they meet Antonio, a lion with pink flamingo feathers, Pokey, a giraffe with a peacock tail, Babatua, a baboon with penguin colours, and many more. Together with his new friends, Zoomba learns to embrace differences in others and himself, realising that sometimes being different, makes all the difference.
Aimed at audience of both boys and girls aged four to nine, Zafari looks at themes such as inclusion, tolerance and friendship through its storytelling, creative characters and production.
In addition, a partnership with the World Wildlife Fund (WWF) has allowed the creation of 52 special mini videos, one of which will appear at the end of each episode. These videos will show real images of animals in their natural habitat.
Maurizio Distefano, founder and President, MD Licensing, said: “The ideas, themes and sheer quality of Zafari really make it stand out both as an animated show for kids and as a licensing property.
“We at MDL are very excited about ZAFARI, whose charm, wit, originality and stunning visuals are sure to charm children everywhere.”