Maurizio Distefano Licensing named Italian licensing agent for Moonbug’s CoComelon, Blippi, and Morphle

Maurizio Distefano Licensing has partnered with Moonbug Entertainment to become the licensing agent for CoComelon, Blippi, and My Magic Pet Morphle across the Italian market.

The move is the latest in Moonbug’s continued licensing push for a portfolio of brands that within just two years, has helped the firm become a powerhouse in the children’s programming sector. Moonbug currently boasts a librayr of more than 550 hours of content, distributed on more than 100 platforms globally.

CoComelon teaches children how to take on everyday activities and role models positive behavior with a sense of enthusiasm. Kids can easily relate to the universal themes and everyday narratives such as eating your vegetables, learning to tie your shoes and getting ready for bed.

CoComelon attracts children aged one to four to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colors and more. It is available on all major platforms including Amazon, Spotify, Apple Music, Roku and Netflix and has surpassed 100 million subscribers on YouTube and garnered nearly 100 billion views on the platform.     

Meanwhile, Blippi is an energetic and loveable character clad in orange and blue that jumps off the screen with his goofy mannerisms and friendly demeanor. He’s taught millions of kids how to count, colors, letters, and much more. In just a few years since his inception, Blippi has become a global sensation with over 11 million YouTube subscribers and 700 million views per month.

Blippi is also available on some of the largest premium streaming services such as Hulu, Amazon Prime, Roku, Virgin Media and Kidoodle.

Morphle is a magical red pet who can morph himself into anything – a sweet puppy, a giant truck, a cool dinosaur or anything that his human companion Mila’s playful mind can imagine.

The series is aimed at children aged three to six and is available in 12 languages. With over 250 episodes in its library, the show teaches preschoolers the themes of friendship, problem solving and creativity, and is available on a range of digital platforms including YouTube, Amazon, Netflix, Apple TV, and most recently, was part of a deal to be shown on Virgin Media platforms.

A hit with tots and their families worldwide, the Morphle YouTube channel has 9.6 million subscribers and has had over 6 billion views since it was established in 2011.

“The relatable content in these properties makes them highly accessible, involving both children and parents in their first learning phases,” said Maurizio Distefano, president of MDL. “The successes that these series have collected since their inception demonstrates their strength, and we’re excited to help fans access products that include their favorite characters.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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