Maurizio Distefano The Evolution of Licensing has been named as the Italian and Eastern European merchandising agency for the video game brand, Tetris.
The firm will now manage merchandise licensing for the property across Italy, Republic of San Marino, Vatican State, Poland, Hungary, Czech Republic, Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia.
An icon among the video gaming community, Tetris branded games have been introduced on nearly every gaming platform, from consoles to mobile to online since its release over 34 years ago.
Tetris has become a popular lifestyle brand for fans across the globe with products ranging from apparel to housewares, tabletop games and more. Maurizio Distefano is now poised to build on this success in Italy and Eastern Europe.
Distefano, founder of the agency said: “As a brand that ranscends the barriers of culture and language and enjoys global awareness, Tetris can, we believe, establish an even greater presence across many established and new categories in the markets we represent.
“We are delighted to be working with The Tetris Company to further build markets for this iconic brand.”
Maya Rogers, president and CEO of Blue Planet Software, the sole agent for the Tetris brand, added: “Tetris has a huge fanbase across Eastern Europe and Italy and being able to bring them fun, new ways to enjoy the brand, that are unique to their respective markets, is a big priority to us.”