Max Steel film scheduled for Q4 2014 release

Mattel and Dolphin Entertainment’s hotly anticipated Max Steel feature length film has been scheduled to hit screens across the US in Q4 of 2014.

In a multi-picture agreement with the two companies, Open Road Films will handle the distribution of the live action cinematic release.

Max Steel, produced by Dolphin Films, a new subsidiary of Dolphin Entertainment, has been written by Hollywood writer, Christopher Yost.

Created internally by Mattel, the Max Steel franchise already spans multi platform entertainment, toys and consumer products and the firm believes the new cinematic release will introduce audiences to a ‘never before seen world of Max Steel’.

Bill O’Dowd, CEO of Dolphin Entertainment, said: "Today marks the beginning of an exciting new relationship between Dolphin Entertainment and Mattel, two companies that have consistently worked to delight and entertain children all over the world.

"We couldn’t think of a better property to kick off Dolphin’s feature film division than Max Steel, which tells a story of the power of friendship and teamwork, with a heavy dose of humour – all qualities we hope to bring to our partnership with the Mattel team."

Doug Wadleigh, SVP of global brands marketing, said: "Teaming with Dolphin Entertainment and top Hollywood creative talent to write, produce and direct the feature film, Max Steel, will excite and engage audiences around the world.

"Max Steel’s debut on the big screen is the next evolutionary step for the franchise utilising a live action theatrical format to truly personify the brand."

O’Dowd will produce the feature alongside industry veteran, Julia Pistor, producing for Mattel, who has worked with companies including Nickelodeon, Hit Entertainment and Viacom Enterprises.

"Max Steel is an action packed, character driven story that fits perfectly into the creative movie making mould," said Pistor.

"We have assembled a world-class team in bringing Christopher and Stewart to the project and collectively will tell the origin story of Max Steel in an authentic, visually compelling way."

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