May The Thoughts Be With You has won the final of the 2016 License This! Challenge at Brand Licensing Europe.
The creation of writer and illustrator Charlotte Reed, the book is a collection of Reed’s own thoughts illustrated with fun cartoon characters.
Chair of judges, Kelvyn Gardner, managing director, LIMA UK, said: “As ever, the quality of entries was extremely high this year and the judges faced a hard decision. However, we feel that May The Thoughts Be With You demonstrated excellent potential and look forward to seeing the property brought back to market at BLE 2017.”
Reed commented: “I am completely shocked, delighted and excited. It has been an amazing experience and monumental day for May The Thoughts Be With You!.”
May The Thoughts Be With You was one of four properties which successfully made it through to the finals, finishing ahead of I Like Birds by Stuart Cox, Super Geek Heroes by David Lawrence Jones and Chihuahua Hiyaa from Ryan Winchcombe and Chris Bernsten.
Now in its seventh year, the challenge offers those with brand new unlicensed creative concepts the opportunity to break into the global licensing industry.
May The Thoughts Be With You has won a fully furnished stand at BLE 2017, worth over £6,000, so that the property can be brought back to market next year; along with LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2017.