Charlotte Reed, the winner of 2017’s License This! competition and the author of two successful books under her brand My The Thoughts Be With You, has detailed a unique new partnership with The Samaritans.
The partnership arrives as millions around the UK and the globe highlight the importance of talking about and adopting new attitudes towards mental health through campaigns such as Mental Health Awareness Day here in the UK.
The partnership with The Samaritans, a charity which receives more than 5 million calls for help from individuals considering suicide a year, has been highlighted as a natural collaboration for Reed who herself suffered from severe depression and has achieved her own path to happy through her brand, which now has a range of gifting lines, calendars and cards.
The partnership will see Reed address audiences at a number of Samaritans events, talking about her own experiences and how she worked to overcome them over a period of years, during which time she sought solace in drawing and creating short meaningful statements for which she has now become a household name.
Her first speaking event for the charity took place last week when she addressed leading supporters and unveiled its new Webchat service, which launches next Spring. There are also plans to highlight relevant Samaritans events such as “Brew Monday” via Charlotte’s “Monday Motivation” column in the Evening Standard.
A small range of bespoke gifting products featuring exclusive illustrations by Reed are also planned for 2020. Produced for The Samaritans all profits will go directly to the charity.
Clare Piggott, director at Larkshead Media, who brokered the partnership, said: “Charlotte understands first-hand the trauma brought on by depression and, having called the Samaritans several times for help, is keen to support the work of this essential charity.
“We are immensely proud of this partnership and hope her personal story resonates with those whom The Samaritans support day in, day out.”