Maya the Bee expands into South East Asia

Studio 100 International has inked a new two-year deal with Empire, Asia’s largest licensing company.

The partnership covers all South East Asian territories including The Philippines, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Taiwan.

Empire will work with Studio 100 to produce an extensive range of licensed products including toys and games, arts and crafts, publishing, apparel, dress-up, homeware and home furnishings, stationery and novelty items.

The firm will also look at back to school items, health and beauty, party goods, gifts and accessories, fashion, sporting goods, food and confectionary and promotional products.

The new Maya the Bee series airs daily on the Disney Channel in South East Asia at 7am and 12pm.

"We are very pleased that we now have the opportunity to gain a strong foothold in this vibrant and expanding market and look forward to establishing a long and fruitful licensing programme with the help of Empire Licensing," said Marie-Laure Marchand, international licensing director at Studio 100.

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