Studio 100 is gearing up for the South American premiere of its Maya the Bee: Movie as it readies to hit cinemas across Colombia on August 13th 2015.
Co-produced by Flying Bark Productions and Studio 100, the movie is set to be shown on over 70 screens in Colombia’s largest cinema groups, Cinemark and Cine Colombia.
The movie release has been heavily promoted with trailers showing since January before popular children’s movies including Penguins of Madagascar and Minions. Regular television advertisement on Disney Channel, TNT and Cartoon Network social media pages has also been a key tool in building awareness of the movie release reaching over one million people.
“Licensed toys and gifts are now available from partner, Ronda, with a wide-reaching competition running on morning TV talk shows and Columbia’s largest radio station, RCN,” commented Christophe Drevet, international consumer products director. “This has generated much excitement and interest in the run up to the release with the aim of encouraging the purchase of cinema tickets for all Maya fans to enjoy.”