Studio 100 is reinforcing its efforts to continue the success of its flagship brand Maya across Finland and the Nordics in a new deal with Screening Agency.
The firm has come on board as Studio 100’s new licensing agency across the region in a partnership that arrives as the CGI Maya and the Bee premieres at cinemas across Finland.
Maya first hit the box office in Sweden on October 9th before landing in Norway on October 23rd. The movie finished off the month with its Finnish premiere on October 30th while Denmark will follow in February 2016.
Christophe Drevet, international consumer products director at Studio 100, said: “It’s been great to see Maya reaching out to fans in the Nordic region and we can’t wait for everyone to finally see Maya in the cinemas.
“The new partnership with Screening Agency is fantastic news for us and we look forward to the future.”
Jape Kantola, CEO at Screening Agency, added: “We are delighted to share all that natural, positive energy of Maya The Bee, which we can now share with Maya fans in Finland with a dynamic and creative Studio 100.
“This partnership with Studio 100 and Maya the Bee is very special for us.”