Bandai UK has secured the distribution of the McFarlane Toys product range for the UK and Republic of Ireland markets, marking an interesting new move for the toy company into the collector action figure market.
McFarlane Toys has become an industry leader, recognised by many for redefining the standards within the action figure market, and has a broad portfolio of the best of today’s pop culture.
Born from a love of pop culture, McFarlane Toys is the brainchild of the Grammy and Emmy-winning producer and director, Todd McFarlane, the creator of Spawn and Venom.
“We are thrilled to have the opportunity to work with McFarlane Toys, as we have long admired their product range,” said Nic Aldridge, managing director at Bandai UK Ltd.
“They are experts in finding and securing exactly the right properties for the High Target Collector Market while also providing a high quality, playable toy with more mass market price points.”
Customers will begin seeing the line at upcoming previews and can book appointments to see the range on the Bandai stand at the 2020 London Toy Fair. Bandai is also inviting those customers traveling to Hong Kong the chance to view the range in the McFarlane showroom.
For all Bandai UK sales enquiries, please contact email@example.com or call 0208 324 6160.